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Comparative Advertising: Definition & Examples

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is the best explanation of comparative advertising?

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1. Which government agency must you be concerned about when engaging in comparative advertising?

2. Which one of the following is an example of comparative advertising?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of comparative advertising, which pits one product against the other for a competitive marketing boost. Topics you'll need to know to pass the quiz include the government agency that may pursue regulatory action over misleading comparative advertising.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • The best explanation of comparative advertising
  • The main government agency that monitors practices within comparative advertising
  • Selecting the best example of comparative advertising
  • The course of action that can be taken in the event of false claims toward a product
  • How the phrase 'honesty is the best policy' applies to comparative advertising

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as comparative advertising
  • Interpreting information - verify that you can read information regarding the importance of honesty and caution in comparative advertising and interpret it correctly
  • Critical thinking - apply relevant concepts to examine examples of comparative advertising scenarios in a different light

Additional Learning

To learn more about this advertising strategy, review the corresponding lesson on Comparative Advertising. This lesson covers the following objectives:

  • Understand the goal of comparative advertising
  • Know why comparative advertising can be risky
  • Recognize the Federal Trade Commission's authority over advertising
  • Explore some examples of comparative advertising
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