Rural Marketing vs. Urban Marketing


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question 1 of 3

Marketing to urban audiences versus rural audiences differs in all of the following ways EXCEPT which?

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1. Consumers in urban environments tend to favor variety and product features over _____.

2. Consumers in rural environments might respond best to this type of marketing and sales strategies?

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About This Quiz & Worksheet

What is the difference between urban marketing and rural marketing? You can find out what you know about these differences by completing the worksheet and quiz.

Quiz & Worksheet Goals

These topics are on the quiz:

  • How Coca-Cola changed up its marketing strategies to reach a rural audience
  • Differences in marketing to urban audiences compared to rural audiences
  • How to run a marketing campaign that appeals to consumers in an urban setting
  • Preferences for consumers in urban environments
  • Marketing and sales strategies that consumers in rural environments may respond best to

Skills Practiced

  • Reading comprehension - ensure that you draw the most important details from the lesson on rural and urban marketing
  • Information recall - access the knowledge you have gained about the type of marketing strategy that consumers in rural environments respond best to
  • Distinguishing differences - compare and contrast main topics, such as marketing to urban audiences and marketing to rural audiences

Additional Learning

Study more by looking through the lesson called Rural Marketing vs. Urban Marketing. Objectives you can complete include:

  • Review examples of urban audiences and rural audiences
  • Identify focuses for urban marketing vs. rural marketing
  • Recall where each type of population typically shops
Final Exam
Chapter Exam
Basics of Rural Marketing
Chapter too short for exam