Competitive Advertising: Definition, Examples & Analysis


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question 1 of 3

What is competitive advertising?

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1. What are the advantages of competitive advertising?

2. What are the disadvantages of competitive advertising?

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About This Quiz & Worksheet

In this quiz and worksheet combo, you'll be tested on competitive advertising concepts. You'll be able to demonstrate your knowledge of what competitive advertising is and how and why companies use it.

Quiz & Worksheet Goals

These assessment tools will test you on:

  • How competitive advertising works
  • Advantages and disadvantages of competitive advertising
  • Potential consequences of misleading advertising
  • Businesses that may gain empathy from competitive advertising campaigns

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related competitive advertising lesson
  • Making connections - use understanding of the concept of competitive advertising in different contexts
  • Critical thinking - apply relevant concepts to examine information about advertising in a different light
  • Information recall - access the knowledge you've gained regarding competitive advertising

Additional Learning

To ensure your understanding of the topic, review the accompanying lesson, Competitive Advertising: Definition, Examples & Analysis. The lesson highlights the following objectives:

  • Describe competitive advertising
  • Identify examples of competitive advertising
  • Learn why companies choose the competitive advertising approach
  • Understand risks associated with competitive advertising