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Competitive Intelligence for SEO

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is the MAIN purpose of search engine optimization?

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1. Why should you analyze competitor's keywords?

2. What is the BEST answer for why SEO ranking is important for a business?

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About This Quiz & Worksheet

In order to get ahead in the business world, sometimes companies need to utilize CI for SEO. Gauge your knowledge of competitive intelligence and how companies use it to their advantage by using this quiz and worksheet.

Quiz & Worksheet Goals

Using these tools lets you check your knowledge of:

  • The importance of SEO ranking for companies
  • Process of comparing business processes and performance metrics to industry bests from other companies
  • Benefits of SEO tools
  • The main purpose of SEO
  • Why it is a good idea to analyze a competitor's keywords

Skills Practiced

  • Making connections - use understanding of the concept of analyzing keywords from competitors and the benefits that this offers
  • Information recall - access the knowledge you have acquired about what an SEO tool can do for a company
  • Reading comprehension - ensure that you draw the most important information from the lesson on CI for SEO

Additional Learning

See what other topics you can examine by using the lesson, Competitive Intelligence for SEO. Use this lesson to cover more about:

  • What SEO does for companies
  • Different types of SEO online tools
  • How to effectively gather CI online
  • The meaning of competitive intelligence
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