Competitive Landscape in Marketing: Definition & Example

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which is not a step in the process of competitive landscape analysis?

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1. Which one is not a way companies learn about their competition?

2. What is something that a business might investigate during a competitive landscape analysis?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of the analysis done on the competitive landscape in marketing. Topics you'll need to know to pass the quiz include understanding the steps involved in the process of competitive landscape analysis as well as how companies scope out their competitors.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • The steps involved in a competitive landscape analysis
  • One of the ways companies learn about their competition
  • The areas a business might investigate during a competitive analysis
  • The definition of competitive landscape analysis
  • The last step in the competitive landscape analysis process

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on the competitive landscape in marketing
  • Interpreting information - verify that you can read information regarding the steps in competitive landscape analysis and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about what businesses learn during this analysis

Additional Learning

To learn more about the function that a competitive analysis plays in business, review the corresponding lesson on Competitive Landscape in Marketing. This lesson covers the following objectives:

  • Define competitive landscape analysis
  • Review the 5-step process of conducting this type of analysis
  • Explore a scenario in which this process is used
  • Understand the benefits of conducting a competitive landscape analysis
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