Conducting Surveys and Interviews: Explanation & Purpose


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What type of research is being carried out when a researcher interacts with people to obtain facts, opinions, and attitudes?

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1. What type of survey question encourages an answer phrased in the respondent's own words?

2. What type of primary research is being carried out when an individual asks questions to collect specific facts, opinions, and attitudes?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of information gathering involving conducting surveys and interviews. Topics you'll need to know to pass the quiz include understanding the different types of primary data research.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • The term for when a researcher interacts with others to collect information
  • The type of survey questions that encourage answers in the respondent's own words
  • The type of research obtained by asking questions to acquire facts, opinions and attitude
  • The type of research involving informal conversations without set questions
  • The technique involving interviewing professionals about a specific problem

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on conducting surveys and interviews in business
  • Interpreting information - verify that you can read information regarding types of primary data research and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about surveys

Additional Learning

To learn more about the importance of information gathering and how it can be done, review the corresponding lesson on Conducting Surveys and Interviews in Business. This lesson covers the following objectives:

  • Define primary data research
  • Explore survey research and the many types of surveys
  • Review types of interviews and how they're conducted