Consideration Set in Marketing: Definition & Example


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question 1 of 3

A consideration set is defined as _____.

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1. A buyer's consideration set can be impacted by which of the following:

2. A buyer is standing in an aisle full of different varieties of vitamins. He or she may consider a previously unknown product, based on which visual factor?

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About This Quiz & Worksheet

The quiz and worksheet are helpful because they help check your knowledge of a consideration set in marketing. A potential buyer's consideration set and the meaning of the term 'consideration set' are topics on the quiz.

Quiz & Worksheet Goals

You can see how much you know about:

  • Name for all of the brands or products a buyer knows about in a particular category
  • Example of a potential buyer's consideration set
  • The meaning of 'consideration set'
  • What impacts a buyer's consideration set
  • Which visual factor may influence a customer's interest

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on consideration set in marketing
  • Information recall - access the knowledge you have gained about important visual factors of products
  • Interpreting information - verify that you can read information about consideration sets and correctly interpret a list of examples

Additional Learning

For more detailed information, use the lesson named Consideration Set in Marketing: Definition & Example. It can help you cover more topics, including:

  • Goals for a marketer
  • Recognize the impact of help from a salesperson
  • Characteristics of a buyer's consideration set