How a New Product is Adopted by Consumers


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Which stage of the consumer adoption process involves the consumer seeking information about the product?

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1. A marketer thinks she has done a good job of creating awareness about a new product and now needs to move potential buyers along to the interest stage. The best way to do this is to _____

2. How might a marketer for snack products move consumers from the evaluation stage to the trial stage?

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About This Quiz & Worksheet

This quiz and worksheet pairing will cover the stages of the consumer adoption process. You'll need to apply your knowledge of these stages to a given scenario in addition to identifying the correct order of the stages.

Quiz & Worksheet Goals

Let our assessment tools test you on the following:

  • Stages of the consumer adoption process
  • Correct order of the adoption process
  • Characteristics of the consumer in the trial stage
  • Why marketers need to understand the consumer adoption process

Skills Practiced

  • Reading comprehension - draw the most important information from the related lesson on how consumers adopt new products
  • Interpreting information - verify that you can read and correctly interpret information regarding why marketers need to comprehend the consumer adoption process
  • Information recall - access your knowledge of the order of the stages in the consumer adoption process

Additional Learning

Review the lesson named How a New Product is Adopted by Consumers to see examples of the process. The material will help you:

  • Know the main focus of the consumer adoption process
  • Understand the five stages of the consumer adoption process
  • Appreciate the characteristics of each stage
  • Describe how marketers use the process and why