Understanding the Consumer Adoption Process


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Which of these would be part of the evaluation phase of the consumer adoption process?

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1. Which of these is part of the testing phase of the consumer adoption process?

2. Which of these is part of the introduction phase of the consumer adoption process?

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About This Quiz & Worksheet

Use this quiz and worksheet to test your knowledge of the consumer adoption process and its phases, which include introduction, adoption and awareness. Quiz questions assess your ability to correctly recognize actions that typically occur during these phases.

Quiz & Worksheet Goals

A goal of this quiz and worksheet is to test your ability to describe the following phases:

  • Evaluation
  • Testing
  • Introduction
  • Adoption
  • Awareness

Skills Practiced

Use the quiz and worksheet to practice the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as evaluation phase and testing phase
  • Distinguishing differences - compare and contrast topics from the lesson, such as the introduction phase and the adoption phase
  • Information recall - access the knowledge you've gained regarding the awareness phase of the consumer adoption process

Additional Learning

The lesson accompanying this quiz and worksheet is called Understanding the Consumer Adoption Process. Review this lesson to learn more about the following:

  • How to market your product
  • Ways to build consumer awareness
  • Tips for getting noticed by your target audience
  • Strategies for convincing people to buy your game
  • Relationship between the testing and adoption phases