Consumer Behavior Theory and Marketing Strategy


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question 1 of 3

Name the Four Ps of Marketing:

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1. Generally speaking, consumer behavior is:

2. Ted is in charge of the marketing strategy for ABC Company. Which of the following abilities of ABC Company should Ted focus on most when developing a marketing strategy?

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About This Quiz & Worksheet

This quiz and worksheet combo will gauge your knowledge of consumer behavior and marketing strategy. Things you'll need to know to pass the test include the Four Ps of Marketing and what drives marketing strategy.

Quiz & Worksheet Goals

These assessments will test you on the following:

  • The Four Ps of Marketing
  • The definition of consumer behavior
  • What drives marketing strategy
  • Why understanding consumer behavior can help marketers create effective strategies
  • Who can be considered a consumer

Skills Practiced

  • Making connections - understand the concept of marketing strategy
  • Critical thinking - apply relevant concepts to examine information about consumer behavior in a different light
  • Information recall - access the knowledge you've gained on predicting consumer behavior
  • Knowledge application - use your knowledge to answer questions about marketing strategy

Additional Learning

To learn more about predicting consumer behavior, review the corresponding lesson on Consumer Behavior and Marketing Strategy. This lesson covers the following objectives:

  • Learn about predicting consumer behavior
  • Define consumer behavior
  • Discuss how consumer behavior impacts marketing strategy
  • Review the Four Ps of Marketing