Consumer Behavior in the Hospitality Industry: Influences & Characteristics


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What is consumer behavior?

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1. Which is NOT a psychological factor that influences consumer behavior?

2. Which of the following factors affect cultural decision making?

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About This Quiz & Worksheet

To pass this quiz on consumer behavior and the hospitality industry, you'll need to be familiar with psychological factors influencing consumer behavior. The quiz can be taken at any time, and it's mobile-friendly.

Quiz & Worksheet Goals

You'll be tested on the following topics:

  • What consumer behavior is
  • Psychological factors that influence consumer behavior
  • Factors that affect cultural decision making
  • Personal preferences in the hospitality industry that affect consumer behavior
  • Benefit of understanding guest motivation

Skills Practiced

  • Information recall - access the knowledge you've gained regarding what consumer behavior is
  • Critical thinking - apply relevant concepts to examine information about personal preferences in the hospitality industry and their impact on behavior in a different light
  • Knowledge application - use your knowledge to answer questions about the benefit of understanding guest motivation

Additional Learning

Further your understanding of this topic with a related lesson titled Consumer Behavior in the Hospitality Industry: Influences & Characteristics. Here are some of the topics you'll find in this lesson:

  • Characteristics of consumer behavior
  • How social circles affect decisions and choices
  • Subjective factors that change daily
  • Improving customer service