What Is Consumer Buying Behavior? - Definition & Types

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is the best explanation of consumer buying behavior?

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1. You are hungry and look into the fridge only to find you don't have any food. What stage of the buying process are you at?

2. You are going to buy a house in the next few months. Which one of the following purchasing behaviors are you likely to employ?

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About This Quiz & Worksheet

The study of consumer buying behavior is related to social sciences, and this quiz/worksheet combo will help you test your understanding of the field's key concepts. You'll be tested on steps of the standard model of consumer behavior as well as types of buying behavior highlighted by examples.

Quiz & Worksheet Goals

In these assessments you'll be tested on your understanding of:

  • The definition of consumer buying behavior
  • Types of buying behavior
  • Stages of the buying process

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related behavioral lesson on consumer buying behavior
  • Making connections - use understanding of consumer buying behavior to identify stages of the buying process
  • Distinguishing differences - compare and contrast topics from the lesson, such as example buying behavior related to buying a house and buying a new coffeemaker

Additional Learning

To learn more about buying behavior, review the accompanying lesson, What Is Consumer Buying Behavior? - Definition & Types. This lesson covers the following objectives:

  • Understand the factors that affect a consumer's buying decisions
  • Learn the five stages of the standard behavioral model of consumer behavior
  • Differentiate between types of buying behavior
  • Identify examples of buying behavior
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