Consumer-Generated Marketing (CGM): Definition & Strategies


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question 1 of 3

What is consumer-generated marketing?

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1. What is an advantage of consumer-generated marketing?

2. How can a business generate CGM content?

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About This Quiz & Worksheet

This quiz/worksheet can be used to test your knowledge of consumer-generated marketing on a fundamental and detailed level, with questions on its definition and application.

Quiz & Worksheet Goals

Specifically, this quiz/worksheet contains questions on:

  • The advantages and disadvantages of consumer-generated marketing
  • The strategies for using consumer-generated marketing
  • An example of consumer-generated marketing

Skills Practiced

  • Distinguishing differences - compare and contrast the pros and cons of consumer-generated marketing
  • Defining key concepts - ensure that you can accurately define consumer-generated marketing
  • Making connections - use understanding of consumer-generated marketing to correctly identify an example of it
  • Information recall - access the knowledge you've gained regarding the methods of applying consumer-generated marketing

Additional Learning

To learn more about this marketing approach, you can delve into the accompanying lesson, Consumer-Generated Marketing (CGM): Definition & Strategies. This lesson goes over the following objectives:

  • Familiarize yourself with the forms of consumer-generated marketing
  • Understand the role of social media in the growth of consumer-generated marketing
  • Explore the potential effects of customer feedback