Consumer Involvement in the Decision-Making Process


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question 1 of 3

What is consumer involvement?

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1. Ted is looking into buying an engagement ring for his girlfriend. What level of involvement will he have?

2. What are products that usually require only low involvement when purchasing?

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About This Quiz & Worksheet

Use the quiz, as well as the worksheet, to see what details you know about the decision-making process for consumers. You will need to understand levels of consumer involvement and what factors affect the degree of involvement to do well on the quiz.

Quiz & Worksheet Goals

In these assessments, you will be tested over:

  • What affects consumer involvement in the decision-making process
  • Situational factors
  • The level of involvement in shopping for engagement rings
  • Products that typically require a low level of involvement
  • The meaning of consumer involvement

Skills Practiced

  • Information recall - remember the information you gained about what consumer involvement is
  • Interpreting information - verify that you can read information about factors that influence consumer involvement in decision making and interpret them correctly
  • Knowledge application - use your knowledge to answer questions about the types of products that are fall under the various categories of involvement

Additional Learning

Additional topics can be looked at by using the lesson called Consumer Involvement in the Decision-Making Process. This lesson can also help you cover these objectives:

  • Review levels of involvement
  • See how decisions are made in different situations
  • Analyze the factors that influence consumer involvement