Consumer Panels in Marketing Research: Purpose & Role


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question 1 of 3

Which of the following does a consumer panel NOT do?

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1. Why is it cheaper to use a consumer panel to test a potential new product?

2. Why does the quality of the thoughts and opinions of a panel member decrease over time?

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About This Quiz & Worksheet

What does a consumer panel do? Why is a small consumer panel ineffective? You must be familiar with these kinds of facts when you seek to measure your knowledge of this marketing topic.

Quiz & Worksheet Goals

This assessment is designed to test your ability to do the following:

  • Recognize what a consumer panel does not do
  • Explain why it's cheaper to use a consumer panel to test a new product
  • Discuss why the quality of thoughts and opinions of panel members decrease over time
  • Describe what is wrong with a small consumer panel
  • Understand why consumer panels are good for companies that manufacture products for a specific group of people

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as what consumer panels do and do not do
  • Interpreting information - verify that you can read information about why it's cheaper to use a consumer panel for testing potential new products and interpret it correctly
  • Information recall - access the knowledge you've gained regarding small consumer panels
  • Knowledge application - use your knowledge to describe the benefits of consumer panels for companies making products targeting a specific group of people

Additional Learning

Further expand your knowledge of this topic by studying the lesson titled Consumer Panels in Marketing Research: Purpose & Role. Details you will find in this lesson include:

  • How a consumer panel is defined
  • The purpose of consumer panels
  • In what ways companies might use consumer panels