Consumer Psychology: Definition & Behavior


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question 1 of 3

You are motivated to buy a certain soda because an actress in the commercial reminds you of a friend. This external stimuli motivates you to purchase the soda. Which framework best describes this scenario?

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1. You are at the store and decide to buy one brand of soap over another. You came to this decision because of internal mental processing that happens as you make a decision, with some influence from external stimuli such as packaging. What framework best describes this?

2. What is the primary difference between the behavioral framework and the cognitive framework for explaining decision making?

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About This Quiz & Worksheet

This quiz and worksheet combo covers theories of consumer behavior. In addition to being asked to identify different theories of consumer behavior, you'll be assessed on the factors that might influence consumer buying and some research methods used by companies.

Quiz & Worksheet Goals

These assessment tools will test your knowledge of:

  • The theory that involves purchasing decisions motivated by external stimuli
  • The framework that involves internal mental processing
  • Primary difference between the two main philosophies of consumer psychology

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related consumer psychology lesson
  • Distinguishing differences - compare and contrast the two main frameworks for explaining consumer buying choices
  • Knowledge application - use your knowledge to answer questions about factors that may influence consumer buying

Additional Learning

To ensure your understanding of the topic, review the lesson, Consumer Psychology: Definition & Behavior. The lesson covers the following objectives:

  • Describe consumer psychology
  • Learn about the work of the psychologist John Watson
  • Understand the theory that involves a personal thought process
  • Identify factors that motivate people to buy things
  • Discover ways that researchers learn about consumer behaviors and preferences