Buying Behavior and Marketing: Types of Consumer Buying Decisions


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question 1 of 3

Which type of product would be better advertised using an elaborate website with lots of information, rather than a simple newspaper ad with minimal text?

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1. Which of the following is NOT true about low involvement purchases?

2. Which of the following is the best example of a purchase that would fall under extended decision making?

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About This Quiz & Worksheet

There are several factors to consider when it comes to consumer purchase decision types. This quiz/worksheet will help you test your understanding of them as well as how to best market toward them.

Quiz & Worksheet Goals

In these assessments you'll be tested on:

  • High involvement purchases
  • Advertising for certain types of purchases
  • Low involvement purchases
  • Extended decision making
  • Limited decision making

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related marketing strategies lesson
  • Making connections - use understanding of the concept of marketing towards particular types of purchases
  • Distinguishing differences - compare and contrast topics from the lesson, such as high involvement purchasing and low involvement purchasing
  • Interpreting information - verify that you can read information regarding a type of purchase that can be identified under the category of extended decision making and interpret it correctly

Additional Learning

You can ensure that you learn more about consumer purchasing decisions by viewing the lesson called, Buying Behavior and Marketing: Types of Consumer Buying Decisions. This lesson covers these objectives:

  • Know the three major categories of consumer decisions
  • Understand the correlating levels of purchase involvement within each category of consumer decisions
  • Understand how marketers can gear their advertising towards the different categories and levels of consumer decisions and purchase involvement