Consumer Sales Promotion: Definition and Purpose

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following would be the best example of a premium for a retailer selling pancake mix ?

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1. Which of these best describes the objective of sales promotion ?

2. Which of these is the best example of cross-promotion ?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of the essential characteristics of consumer sales promotions. Topics you'll need to know to pass the quiz include understanding what best characterizes a premium as well as the main focus or purpose of sales promotions.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • The main characteristics of a premium
  • The primary focus or purpose of sales promotions
  • The term denoting when a discounted product is offered with the purchase of a complimentary product
  • The reason sales promotions are effective
  • The relationship between sales promotions and holidays

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as premiums and sales promotion
  • Reading comprehension - ensure that you draw the most important information from the related consumers and sales promotion lesson
  • Interpreting information - verify that you can read information regarding consumers and sales promotion and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about consumers and sales promotion

Additional Learning

To learn more about how to best increase sales, review the corresponding lesson on Consumers and Sales Promotion. This lesson covers the following objectives:

  • Define the exact meaning of premiums
  • Identify the primary focus or purpose of sales promotions
  • Know the main characteristics of a premium
  • Learn the term denoting when a discounted product is offered with the purchase of a complimentary product
  • Appreciate the reason sales promotions are effective
  • Understand the relationship between sales promotions and holidays
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