Context Effects & Consumer Choice

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What are the three effects in the Context Effect theory?

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1. A buyer goes out to purchase a car. Two are grey colored sedans with chrome rims, and the third is a red sedan with black rims. The buyer purchases the red vehicle. Which effect caused this choice?

2. Which context effect is different depending on the buyer's personal taste?

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About This Quiz & Worksheet

The quiz and worksheet are useful tools for checking your knowledge of context effects and consumer choice. The parts of the context effect theory and the effect that's dependent on a buyer's personal taste are some topics you can expect to find on the quiz.

Quiz & Worksheet Goals

Using this assessment, you can assess your understanding of:

  • What context effects are
  • The effect that differs from buyer to buyer
  • Three effects in the context effect theory
  • Examples of the different effects in the context effect theory

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about the different effects in the context effect theory
  • Information recall - access the knowledge you have gained about the effect that is different depending on the buyer's personal taste
  • Reading comprehension - ensure that you draw the most important information from the lesson on context effects and consumer choice

Additional Learning

Be sure to go through the lesson titled Context Effects & Consumer Choice for a closer look at these concepts. You'll get to cover the following objectives:

  • Identify the factors that affect a consumer's purchase
  • Determine why the context effect theory is important to consider
  • Compare and contrast the different types of effects in the context effect theory
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