How to Apply Contextual Advertising & Behavioral Targeting


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question 1 of 3

Which of the following is a broader, more generalized method of advertising?

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1. Contextual marketing focuses on the _____ of a web page.

2. Behavioral targeting uses _____ to deliver targeted, relevant advertisements to an individual?

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About This Quiz & Worksheet

The goal of the quiz and worksheet is to effectively determine how much knowledge you have on the process of applying contextual advertising and behavioral targeting. What contextual marketing focuses on and the way in which behavioral targeting works are two topics you will see on the multiple-choice quiz.

Quiz & Worksheet Goals

Go through these materials to check your comprehension of:

  • What behavioral targeting uses
  • Examples of contextual marketing
  • An example of behavioral targeting
  • A type of marketing that is broad and more generalized
  • What contextual marketing focuses on

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about contextual marketing and behavioral targeting
  • Information recall - retrieve the knowledge you gained about how behavioral targeting works
  • Distinguishing differences - compare and contrast main topics, such as behavioral targeting and contextual marketing

Additional Learning

Learn more about these marketing concepts by completing the lesson named, How to Apply Contextual Advertising & Behavioral Targeting. Some tasks you'll get to complete include:

  • Determine why behavioral targeting is used by companies
  • Examine the pros of using contextual advertising
  • See how marketing plans are developed