What is Conversion Rate Optimization? - Definition & Uses


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question 1 of 3

Which of the following can be optimized when utilizing conversion rate optimization?

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1. What is a landing page?

2. What does increasing conversion rates do for a company?

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About This Quiz & Worksheet

The quiz and worksheet help test your knowledge of the uses of conversion rate optimization (CRO). In order to do well on the quiz, you need to be familiar with landing pages and increasing conversion rates.

Quiz & Worksheet Goals

You will be tested over the following topics:

  • A/B testing
  • What a landing page is
  • The purpose of increasing conversion rates for companies
  • Something that can be optimized when using conversion rate optimization

Skills Practiced

  • Interpreting information - verify that you can read information about A/B testing and interpret it correctly
  • Information recall - access the knowledge you have gained about characteristics of a landing page
  • Reading comprehension - ensure that you draw the most important information from the lesson on conversion rate optimization

Additional Learning

Develop a better understanding of this type of optimization with the lesson called What is Conversion Rate Optimization? - Definition & Uses. Additional topics you can analyze in greater detail include:

  • The benefits of CRO
  • Aspects of A/B testing
  • Ways to increase conversion rates