Cooperative Advertising: Definition & Examples

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is the best explanation of cooperative advertising?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. Which of the following is NOT an example of cooperative advertising?

2. Which of the following is probably NOT a reason a small business may want to utilize cooperative advertising?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

This quiz/worksheet combo will give you an overview of cooperative advertising, where the costs of an ad campaign are shared by the retailer and the manufacturer of a product. After learning more about it by reading the worksheet, test yourself with questions about specific examples of cooperative advertising.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • How to explain what cooperative advertising is
  • Examples of cooperative advertising
  • Why a small business would want to utilize cooperative advertising
  • What the biggest concern of a business is regarding the acceptance of advertising dollars from a manufacturer

Skills Practiced

This worksheet and quiz let you practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on cooperative advertising
  • Knowledge application - use your knowledge to answer questions about the relationship between businesses and manufacturers in regards to cooperative advertising
  • Critical thinking - apply relevant concepts to examine information about how advertising costs are shared in a different light

Additional Learning

To learn more about how advertisement campaign costs are shared, review the corresponding lesson on cooperative advertising. This lesson covers the following objectives:

  • Identifies what cooperative advertising is
  • Examines various methods of cooperative advertising
  • Discusses the advantages and disadvantages of this form of advertising
Support