Cooperative Advertising: Definition & Examples


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question 1 of 3

Which of the following is the best explanation of cooperative advertising?

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1. Which of the following is NOT an example of cooperative advertising?

2. Which of the following is probably NOT a reason a small business may want to utilize cooperative advertising?

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About This Quiz & Worksheet

This quiz/worksheet combo will give you an overview of cooperative advertising, where the costs of an ad campaign are shared by the retailer and the manufacturer of a product. After learning more about it by reading the worksheet, test yourself with questions about specific examples of cooperative advertising.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • How to explain what cooperative advertising is
  • Examples of cooperative advertising
  • Why a small business would want to utilize cooperative advertising
  • What the biggest concern of a business is regarding the acceptance of advertising dollars from a manufacturer

Skills Practiced

This worksheet and quiz let you practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on cooperative advertising
  • Knowledge application - use your knowledge to answer questions about the relationship between businesses and manufacturers in regards to cooperative advertising
  • Critical thinking - apply relevant concepts to examine information about how advertising costs are shared in a different light

Additional Learning

To learn more about how advertisement campaign costs are shared, review the corresponding lesson on cooperative advertising. This lesson covers the following objectives:

  • Identifies what cooperative advertising is
  • Examines various methods of cooperative advertising
  • Discusses the advantages and disadvantages of this form of advertising