What is a Corporate Blog? - Strategy, Design & Example

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is the purpose of a corporate blog?

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1. The tone of a corporate blog should be:

2. How does thought leadership tie into a corporate blog?

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About This Quiz & Worksheet

Use this quiz and worksheet combo to make sure you understand corporate blogging. These questions will focus on benefits of and key considerations for creating this type of blog.

Quiz & Worksheet Goals

During the quiz, you'll see what you know about:

  • The role of thought leadership in a corporate blog
  • Major benefits of corporate blogs
  • The purpose of corporate blogging

Skills Practiced

  • Critical thinking - apply relevant concepts to examine information about the kind of tone necessary for a corporate blog in a different light
  • Information recall - access the knowledge you've gained regarding how visuals are incorporated into the design of a corporate blog
  • Knowledge application - use your knowledge to answer questions about the purpose of a corporate blog and the benefits a company can gain by creating one

Additional Learning

You can find out more about this type of digital media creation by reading the lesson titled 'What is a Corporate Blog? - Strategy, Design & Example.' It will explain:

  • The importance of strong social features when creating a corporate blog
  • The process of using a blog for promoting a company's products or services
  • The path followed by Mint when creating their blog
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