What is Cost Per Action? - Definition & Advertising


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What is cost per action advertising?

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1. How is cost per action different from traditional affiliate marketing?

2. How are third-party website owners typically compensated for conversions that come from their website?

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About This Quiz & Worksheet

The quiz/worksheet combo lets you test your knowledge of CPA in advertising. The meaning of CPA and how CPA is different from traditional affiliate marketing are topics on the quiz.

Quiz & Worksheet Goals

Take the quiz to assess your comprehension of:

  • Person who shoulders the upfront cost of advertising in a CPA arrangement
  • Conversions in CPA advertising
  • The meaning of CPA advertising

Skills Practiced

  • Reading comprehension - ensure that you draw the most important details from the lesson on CPA in advertising
  • Information recall - access the knowledge you have gained about how third-party website owners are compensated for conversions that come from their website
  • Distinguishing differences - compare and contrast main topics, such as CPA and traditional affiliate marketing

Additional Learning

Explore more material by accessing the lesson called What is Cost Per Action? - Definition & Advertising. Objectives you can complete include:

  • Determine where you see CPA
  • See how banner ads work
  • Identify the advantages of CPA advertising