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CPM & HEM Positioning Approaches: Comparison & Examples

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

The Consumer Processing Model focuses on which of these approaches?

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1. All of these are part of the three Fs associated with the Hedonic Experiential Model EXCEPT which?

2. What is the first of the eight steps in the Consumer Processing Model?

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About This Quiz & Worksheet

Measure your understanding of CPM and HEM positioning by completing this short multiple-choice quiz. You can take this quiz multiple times if necessary.

Quiz & Worksheet Goals

Your knowledge of the following will be tested as you take this quiz:

  • Focus of the Consumer Processing Model
  • Three Fs associated with the Hedonic Experiential Model
  • First of eight steps in the Consumer Processing Model
  • Consumer positioning model that relies on non-verbal cues
  • Type of positioning model that employs a straightforward approach

Skills Practiced

  • Information recall - access the knowledge you've gained regarding the type of consumer positioning model that relies on non-verbal cues
  • Knowledge application - use your knowledge to answer questions about the eight steps in the Consumer Processing Model
  • Distinguishing differences - compare and contrast topics from the lesson, such as CPM and HEM positioning

Additional Learning

To gain an even deeper understanding of this subject, check out the related lesson titled CPM & HEM Positioning Approaches: Comparison & Examples. Here are topics you'll find in this lesson:

  • Emotion-driven process of buying
  • Consumer behavior spectrum
  • Model successfully used by Apple
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