How to Develop a Digital Ad Campaign


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question 1 of 3

Which of these is NOT a step in developing a digital ad campaign?

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1. What does it mean to find your hook in advertising?

2. What is one of the greatest advantages of digital marketing?

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About This Quiz & Worksheet

Quickly and accurately find out what you know about digital marketing campaigns with this quiz and worksheet. You will be asked about different success measures and the benefits of digital marketing.

Quiz & Worksheet Goals

These quiz and worksheet questions will help test your knowledge of:

  • Steps in developing a digital marketing campaign
  • What finding the hook means in advertising
  • The advantages to using digital advertising

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as why you have to find your hook in digital marketing
  • Information recall - access the knowledge you've gained regarding how you can know if a digital campaign is successful
  • Knowledge application - use your knowledge to answer questions about what a digital ad campaign is and the steps for carrying it out

Additional Learning

Learn more about advertising in the modern world with the lesson titled How to Develop a Digital Ad Campaign. You will be exposed to new concepts like:

  • Choosing between different forms of media
  • Examples of who uses digital ad campaigns
  • Different ways you can focus digital marketing