Copyright

How to Create a Marketing Mix for Individual Cultures & Countries

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which behavior is an example of a cultural difference between the United States and a foreign country?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. When marketing a domestic product to a foreign country or culture, marketers may need to make changes to which of the four P's in their marketing mix in order to suit the foreign market?

2. Robo-Vac was not selling well in China because Chinese consumers expect coupons when making big purchases. In order to meet this cultural difference, the marketers at Robo-Vac must make the following type of change to their marketing mix:

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your knowledge of a company's marketing mix. You'll need to understand some of the cultural differences between the U.S. and the rest of the world, as well as the four categories of the marketing mix to ace the quiz.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Example(s) of cultural differences between the U.S. and a foreign country
  • Four P's of a marketing mix
  • Categories of marketing mix changes

Skills Practiced

  • Interpreting information - verify you can read information regarding the four P's of a marketing mix and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the four categories of the marketing mix
  • Reading comprehension - ensure that you draw the most important information from the related marketing mix lesson

Additional Learning

To learn more about foreign marketing, review the lesson, How to Create a Marketing Mix for Individual Cultures & Countries. This lesson will ensure you can:

  • Define cross-cultural marketing
  • Recognize different cultural aspects and the importance of those differences
  • Identify the four P's of an appropriate marketing mix for businesses
  • Describe the characteristics of the four categories
  • Appreciate how promotion adaptation can help a company achieve success
Support