How to Create a Marketing Mix for Individual Cultures & Countries


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Which behavior is an example of a cultural difference between the United States and a foreign country?

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1. When marketing a domestic product to a foreign country or culture, marketers may need to make changes to which of the four P's in their marketing mix in order to suit the foreign market?

2. Robo-Vac was not selling well in China because Chinese consumers expect coupons when making big purchases. In order to meet this cultural difference, the marketers at Robo-Vac must make the following type of change to their marketing mix:

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your knowledge of a company's marketing mix. You'll need to understand some of the cultural differences between the U.S. and the rest of the world, as well as the four categories of the marketing mix to ace the quiz.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Example(s) of cultural differences between the U.S. and a foreign country
  • Four P's of a marketing mix
  • Categories of marketing mix changes

Skills Practiced

  • Interpreting information - verify you can read information regarding the four P's of a marketing mix and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the four categories of the marketing mix
  • Reading comprehension - ensure that you draw the most important information from the related marketing mix lesson

Additional Learning

To learn more about foreign marketing, review the lesson, How to Create a Marketing Mix for Individual Cultures & Countries. This lesson will ensure you can:

  • Define cross-cultural marketing
  • Recognize different cultural aspects and the importance of those differences
  • Identify the four P's of an appropriate marketing mix for businesses
  • Describe the characteristics of the four categories
  • Appreciate how promotion adaptation can help a company achieve success