Components of a Successful Social Media Strategy


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A company wants to increase its Facebook followers by 50% during its fiscal year. What component of a social network strategy is this?

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1. ____ are the statistics we need to determine whether a social media strategy was successful.

2. Which of the following is a key component of a social media strategy?

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About This Quiz & Worksheet

Social media is one of the most effective avenues for marketing in today's society. Determine if know the key components of social media marketing and the statistical factors used to gauge a strategy's success by taking this quiz.

Quiz & Worksheet Goals

Use these assessments to test your understanding of:

  • Social media strategy components
  • Calculating a strategy's success
  • Social media platforms

Skills Practiced

  • Reading comprehension- ensure that you draw the most important information from the related social media marketing lesson
  • Critical thinking- apply relevant concepts to examine information about social media platforms in a different light
  • Knowledge application- use your knowledge to answer questions about measuring a strategy's effectiveness

Additional Learning

Examine more concepts about social media marketing strategies in the following chapter, Components of a Successful Social Media Strategy. Topics covered in this lesson include:

  • Advancing a marketing strategy through social media marketing
  • Constructing a marketing message
  • Determining the demographic for a social media strategy