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Developing an Advertising Campaign to Differentiate Your Brand Video

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

A(n) _____ is an organized course of action to promote a product or service.

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1. What is an advantage to creating your own character or personality for a brand?

2. What is an example of a product that is often used for more than its original purpose?

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About This Quiz & Worksheet

Take some time going through the quiz and worksheet to see how much you know about developing an advertising campaign to differentiate a brand. A groundswell in advertising and an example of a product being used for more than its original purpose are topics on the quiz.

Quiz & Worksheet Goals

You'll see these topics on the quiz:

  • Ways to differentiate your brand in an advertising campaign
  • An advantage to creating a new character or personality for a brand
  • What organized course of action is used to promote a product or service

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on creating an advertising campaign to differentiate your brand
  • Information recall - access the knowledge you have gained about an example of a product that's used for more than its original purpose
  • Interpreting information - verify that you can read information about what a groundswell is in advertising and interpret it correctly

Additional Learning

If you'd like to review more, go through the lesson called Developing an Advertising Campaign to Differentiate Your Brand. Other topics you can study include:

  • The meaning of an advertising campaign
  • Tips for developing a brand
  • Why brand preference matters
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