Social Media Listening Filters & Layers for Executives


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question 1 of 3

Which of the following is a good reason for why executives should use social media listening filters?

I. There's only so much time in the day.

II. Not every social media post is going to be relevant.

III. There's just too much noise.

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1. An executive's social media filtration strategy should begin with _____.


The keywords executives can use to filter our irrelevant information include _____.

I. Names of people

II. Brand names

III. The name of a product

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About This Quiz & Worksheet

Executives create listening filters to enhance their social media presence. See what you know about these filters by answering questions on key topics like the reason(s) executives should use them and the way in which an executive should begin using this social media filtration strategy.

Quiz & Worksheet Goals

You'll be quizzed on the following areas:

  • Keyword(s) executives can use create listening filters
  • Example of a filter that can monitor in a wide net across the internet
  • A narrow filter that helps to catch important information on one social media platform's content

Skills Practiced

  • Information recall - access the knowledge you've gained regarding the reason(s) an executive should consider using a listening filter on social media
  • Knowledge application - use your knowledge to answer questions about the best way to start using this social media filtration strategy and a type of filter that monitors in a wide net across the internet
  • Making connections - use your understanding of certain keywords and their connection to the development of a listening filter

Additional Learning

Feel free to learn more about listening filters in the lesson titled Social Media Listening Filters & Layers for Executives. These topics will be explored:

  • Useless information produced on social media
  • Strategies that filter information relevant to your brand
  • Automatic listening filters