How Marketers Create Value for Products & Services


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question 1 of 3

Why is marketing important?

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1. How can providing education help create value for a product?

2. When considering an iPhone, how can a marketer create a need?

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About This Quiz & Worksheet

Examine both the quiz and worksheet to test your understanding of how marketers create value for products and services. Some details you will be assessed on include the importance of marketing and providing education to create product value.

Quiz & Worksheet Goals

If you review these materials, you can test your knowledge of:

  • The meaning of a target market
  • How a marketer can create need regarding an iPhone
  • An example of an internal customer
  • The importance of marketing

Skills Practiced

  • Information recall - access the knowledge you have gained about what a target market is
  • Making connections - use understanding of the concept of creating value for both services and products
  • Knowledge application - use your knowledge to identify an example of an internal customer

Additional Learning

To learn more about creating value in business, check out the accompanying lesson called How Marketers Create Value for Products & Services. Some details you can look over in depth include:

  • The benefits of marketing
  • Differences between internal and external marketing
  • How value is created