The Creative Brief: Definition, Influences & Importance


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What is the purpose of a creative brief?

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1. Why is visual storytelling important in marketing today?

2. Why is context important in advertising that relies on visual storytelling?

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About This Quiz & Worksheet

Completing this quiz is an easy way to find out how much you know about creative briefs, such as why context is important when relying on visual storytelling in advertising. You can take the quiz more than once to ensure you understand the topics covered.

Quiz & Worksheet Goals

This quiz will test you on the following:

  • The purpose of creative briefs
  • Visual storytelling in marketing
  • The importance of context in advertising
  • Use of a creative brief after ad development
  • Creating conflict in visual storytelling

Skills Practiced

  • Making connections - use what you've learned to make connections between visual storytelling and marketing
  • Interpreting information - verify that you can read information about conflict in visual storytelling and interpret it correctly
  • Information recall - access the knowledge you've gained about the use of a creative brief after an ad is developed

Additional Learning

Strengthen your knowledge of this topic by reviewing the lesson titled The Creative Brief: Definition, Influences & Importance. Here are a few examples of what the lesson covers:

  • Use of visual storytelling during prehistoric times
  • Leading the viewer to important images
  • An overview of creative brief components