Using CRM to Improve Marketing & Customer Acquisition Video


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question 1 of 3

Why is CRM so important to a successful business?

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1. What are ways to gather information about customer experience?

2. Why should companies understand customer motivations for buying?

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About This Quiz & Worksheet

How can a company learn about a customer's experience? Why is it important to converse with customers? These are just a couple of the facts you will need to know to find success on this quiz/worksheet assessment.

Quiz & Worksheet Goals

For this quiz, you must:

  • Explain the importance of CRM to the success of a business
  • Note ways in which to gather customer experience information
  • Recall why companies should understand customer buying motivations
  • Identify a true statement about CRM
  • Recognize a reason why companies would have conversations with customers

Skills Practiced

  • Reading comprehension - ensure that you can draw the most important information from the lesson, such as the reasons companies should converse with their customers
  • Interpreting information - verify that you can read information regarding why CRM is important for businesses and interpret it correctly
  • Information recall - access the knowledge you've gained regarding the gathering of information pertaining to the buying motivations of customers

Additional Learning

If you're looking for more information about this subject, look no further than the lesson titled Using CRM to Improve Marketing & Customer Acquisition. This lesson contains the following details:

  • How CRM is defined
  • Which term describes the collection of information to determine consumer preferences and needs
  • How consumer information is important for the development of marketing campaigns