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Customer Relationship Management and Marketing Technology

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question 1 of 3

What does the acronym 'CRM' stand for in management and marketing?

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1. Analyze the main goal of customer relationship marketing.

2. Which of the following is an example of CRM?

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About This Quiz & Worksheet

Customer Relationship Management, or CRM for short, is a strategy that businesses use to hold on to loyal customers. Learn about the logic behind CRM and list ways businesses cater to their best customers.

Quiz & Worksheet Goals

After getting better acquainted with the material, you should understand the following about CRM:

  • The purpose of CRM
  • Examples of CRM
  • CRM software
  • Gaining new customers

Skills Practiced

Practice these skills using this quiz and worksheet:

  • Interpreting information - verify that you can read information regarding CRM strategies and interpret it correctly
  • Making connections - use understanding of the concept of consumer behavior and CRM targeting
  • Knowledge application - use your knowledge to answer questions about the changes businesses enact because of CRM marketing strategies

Additional Learning

Ready to take the next step? Check out the corresponding lesson called Customer Relationship Management and Marketing Technology. It will prepare you to:

  • List examples of CRM for customers with differing levels of purchasing interest
  • Explain why businesses prefer to keep current customers rather than win over new ones
  • Characterize a consumer that a business might consider ideal for CRM treatment
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