Cross-Cultural Marketing: Definition & Overview


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question 1 of 3

_____ marketing is the strategic process of marketing among consumers whose culture is different from that of the marketer's own culture.

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1. Typically, cross-cultural marketing takes advantage of the ethnic group's different _____ to communicate to and persuade that audience.

2. _____ is defined as the state of having people who are different races or who have different cultures in a group or organization.

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About This Quiz & Worksheet

This quiz and worksheet combo will help you assess your understanding of some of the terminology associated with cross-cultural marketing. Terms you'll be quizzed on include diversity, cultural norms, and cross-cultural marketing.

Quiz & Worksheet Goals

These assessments will test you on the following terms and concepts:

  • Cross-cultural marketing
  • Cultural norms
  • Diversity
  • 'Marketing as a mirror'
  • How multicultural marketing affects 'mainstream' marketing

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on cross-cultural marketing
  • Making connections - understand the critical role that cultural awareness plays in successfully marketing a product to diverse groups
  • Critical thinking - apply relevant concepts to examine information about marketing in a different light
  • Defining key concepts - ensure that you can accurately define main phrases, such as diversity and cultural norms

Additional Learning

To learn more about this type of marketing, review the corresponding lesson on cross-cultural marketing. This lesson covers the following objectives:

  • Define cross-cultural marketing
  • Explore cultural diversity in marketing
  • Discuss how multicultural marketing affects 'mainstream' marketing