Cross-Media Marketing: Examples & Definition


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question 1 of 3

What is meant by cross-media marketing?

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1. What is the benefit to marketers of using cross-media strategies?

2. What is the first step in building a cross-media marketing campaign?

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About This Quiz & Worksheet

Use the worksheet and quiz to see how much you know about cross-media marketing. The benefits of cross-media strategies and the meaning of cross-media marketing are topics on the quiz.

Quiz & Worksheet Goals

You'll be quizzed on the following topics:

  • The first step in building a cross-media marketing campaign
  • Why locating your target audience when building one of these campaigns is important
  • Definition of cross-media marketing
  • Benefits of using cross-media strategies

Skills Practiced

  • Information recall - access the knowledge you have gained about how cross-media marketing can be used for promoting a doughnut shop
  • Reading comprehension - ensure that you draw the most important information from the lesson on cross-media marketing
  • Interpreting information - verify that you can read information about why locating a target audience when creating a cross-media marketing campaign is important and interpret it correctly

Additional Learning

If you would like to review more, use the lesson called Cross-Media Marketing: Examples & Definition. Objectives you can complete include:

  • Review examples of successful cross-media marketing
  • Identify the steps in creating a cross-media marketing campaign
  • Determine why cross-media marketing is used