Cross-Promotion: Definition, Ideas & Examples


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question 1 of 3

What is a cross-promotion?

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1. Do cross-promotions involve working with other companies?

2. Which would be a cross-promotion example?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of what cross-promotion strategies mean for businesses. Topics you'll need to know to pass the quiz include understanding the essential characteristics of cross-promotion as well as how it works.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • What cross-promotion is
  • Who is involved in cross-promotions
  • Examples of cross-promotion
  • The goals of cross-promotion
  • The frequency of cross-promotion use

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as cross promotion
  • Reading comprehension - ensure that you draw the most important information from the related lesson on cross-promotion strategies in businesses
  • Interpreting information - verify that you can read information regarding the purpose of cross-promotion strategies and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about examples of cross-promotion

Additional Learning

To learn more about how businesses can benefit by using cross-promotion, review the corresponding lesson on Cross-Promotion Strategies for Businesses. This lesson covers the following objectives:

  • Define cross-promotion
  • Review examples of cross-promotions used by airlines
  • Explore types of cross-promotions, including related offers, co-produced events and frequent buyer cards
  • Discuss tips for cross-promotions