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Using Cross-Tabulation Reports in Marketing Research

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question 1 of 3

Comparing two or more variables through _____ helps you see if there's a relationship and is useful for analysis.

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1. What is it called when there is a connection between two or more variables?

2. A great way to summarize and reorganize data in an Excel spreadsheet is to use what feature?

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About This Quiz & Worksheet

When are cross-tabulation reports used? Why are they beneficial? You can test what you know about this type of information when you use this short quiz/worksheet assessment tool.

Quiz & Worksheet Goals

This quiz is designed to test your ability to:

  • Identify what helps you compare two or more variables to see if there is a relationship
  • Select the term that describes a connection between two or more variables
  • Note which feature allows you to summarize and reorganize data in an Excel spreadsheet
  • Recognize which type of data makes it possible to use cross-tabulation reports
  • Discuss a benefit of using cross-tabulation reports

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as a benefit of using cross-tabulation reports
  • Information recall - access the knowledge you've gained regarding the term used to describe a connection between two or more variables
  • Knowledge application - use your knowledge to answer questions about summarizing data in an Excel spreadsheet and the type of data needed to use cross-tabulation reports

Additional Learning

Delve deeper into this topic by studying the lesson called Using Cross-Tabulation Reports in Marketing Research. You will have the opportunity to learn more about:

  • Examples of the type of data used for cross-tabulation reports
  • How data would be arranged in an Excel spreadsheet
  • What can result from manipulating data in a spreadsheet
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