What is Movement Marketing? - Definition & Examples


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question 1 of 3

Movement marketing is less about selling a product and more about _____.

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1. This vehicle is responsible for helping spread the messages of movement marketing between brands and consumers.

2. Danny has a small lawn care business in Daytona Beach, Florida. Which of these might be the best way for him to incorporate movement marketing in his strategies?

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About This Quiz & Worksheet

These questions make it easy to measure your knowledge of movement marketing. You must identify the tools and goals of movement marketing campaigns to successfully complete the quiz.

Quiz & Worksheet Goals

Using this assessment you'll find out what you know about:

  • The major vehicle used in movement marketing
  • Examples of effective movement marketing campaigns
  • The focus of movement marketing

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as what issues movement marketing campaigns can be built around
  • Critical thinking - apply relevant concepts to examine information about the purpose of movement marketing in a different light
  • Information recall - access the knowledge you've gained regarding the World Wildlife Federation's movement marketing campaign

Additional Learning

For a more complete understanding of this type of marketing, review the lesson titled What Is Movement Marketing? - Definition & Examples. You will be exposed to new and interesting things, such as:

  • TOMS and movement marketing
  • Why consumers are receptive to movement marketing
  • The goals of Airbnb in their Humankind campaign