Customer Acquisition: Strategies, Methods & Analytics


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question 1 of 3

What is customer acquisition?

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1. Which factor defines a target market?

2. Why can reaching your target market be a challenge?

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About This Quiz & Worksheet

There are specific strategies and methods to customer acquisition. Gauge your knowledge of this process and factors that define a target market by using the quiz and worksheet.

Quiz & Worksheet Goals

These tools help in checking your knowledge of:

  • Benefits of using social media to get customers
  • Difficulties of reaching a target market
  • The meaning of customer acquisition
  • A factor that defines a target market
  • Word-of-mouth advertising

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on customer acquisition
  • Defining key concepts - make sure that you accurately define main topics, such as word-of-mouth advertising and customer acquisition
  • Information recall - access the knowledge you have gained about the difficulties in reaching a target market

Additional Learning

Learn more about this process using the lesson called Customer Acquisition: Strategies, Methods & Analytics. You can cover the following objectives:

  • Determine how customer acquisition strategies are made
  • Define target market
  • Identify the benefits of advertising