Customer Acquisition vs Customer Retention


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is the BEST definition for customer acquisition?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. Which of the following is the BEST definition of customer retention?

2. Customer acquisition tends to be more _____ than customer retention.

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

Getting customers is not an easy task, and once you gain them, keeping them is another task. Use this assessment to gauge what you know about customer acquisition and retention.

Quiz & Worksheet Goals

Take this short assessment to test your understanding of:

  • Customer acquisition
  • Customer retention
  • How the two compare
  • Marketing strategies
  • Processes of customer acquisition and retention

Skills Practiced

This assessment will also test the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as customer acquisition and customer retention
  • Interpreting information - verify that you can read and interpret information regarding the processes of customer acquisition and retention
  • Knowledge application - use your knowledge to answer questions about differences between customer acquisition and retention

Additional Learning

To reinforce your understanding of the topics of this assessment, study the lesson, Customer Acquisition vs Customer Retention. This lesson will help you learn about the above topics, in addition to:

  • Components of customer acquisition
  • Direct marketing
  • Strategies related to customer retention
  • Examples of customer acquisition and customer retention