Customer Acquisition vs Customer Retention


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question 1 of 3

Which of the following is the BEST definition for customer acquisition?

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1. Which of the following is the BEST definition of customer retention?

2. Customer acquisition tends to be more _____ than customer retention.

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About This Quiz & Worksheet

Getting customers is not an easy task, and once you gain them, keeping them is another task. Use this assessment to gauge what you know about customer acquisition and retention.

Quiz & Worksheet Goals

Take this short assessment to test your understanding of:

  • Customer acquisition
  • Customer retention
  • How the two compare
  • Marketing strategies
  • Processes of customer acquisition and retention

Skills Practiced

This assessment will also test the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as customer acquisition and customer retention
  • Interpreting information - verify that you can read and interpret information regarding the processes of customer acquisition and retention
  • Knowledge application - use your knowledge to answer questions about differences between customer acquisition and retention

Additional Learning

To reinforce your understanding of the topics of this assessment, study the lesson, Customer Acquisition vs Customer Retention. This lesson will help you learn about the above topics, in addition to:

  • Components of customer acquisition
  • Direct marketing
  • Strategies related to customer retention
  • Examples of customer acquisition and customer retention