What is Customer Advocacy? - Meaning, Program & Marketing


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What is customer advocacy?

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1. What is the reward of customer advocacy for a brand?

2. What is the primary step in securing customer advocacy?

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About This Quiz & Worksheet

The questions in this brief multiple-choice quiz and worksheet will test your knowledge of customer advocacy. You should know what customer advocacy is and how brands secure it, among other aspects of this topic.

Quiz & Worksheet Goals

You'll be quizzed on the following:

  • The definition of 'customer advocacy'
  • How customer advocacy rewards a brand
  • The main step in achieving customer advocacy
  • Examples of customer advocacy programs
  • How to identify potential brand advocates

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about securing customer advocacy
  • Making connections - understand the relationship between the concept of customer advocacy and how it benefits a brand
  • Interpreting information - verify that you can read information about identifying possible brand advocates and interpret it correctly

Additional Learning

Continue learning about this topic with the lesson titled What is Customer Advocacy? - Meaning, Program & Marketing. Here are examples of the information you'll find in this lesson:

  • An overview of how customer advocacy works
  • How Walgreens created a customer advocacy program
  • Steps for creating a formal advocacy program