Customer Base: Definition & Overview


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question 1 of 3

Which of the following is the best explanation of customer base?

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1. What is another term for customer base?

2. Why is a customer base important?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of the group of customers businesses serve. Topics you'll need to know to pass the quiz include understanding the best explanation of a customer base as well as the alternate term for customer base.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • Definition of customer base
  • Alternate term for customer base
  • Importance of a customer base
  • Reason to analyze a customer base
  • Characteristics of a specific customer base

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Defining key concepts - ensure that you can accurately define the main term customer base
  • Reading comprehension - ensure that you draw the most important information from the related customer base lesson
  • Knowledge application - use your knowledge to answer questions about a the importance of a customer base and analyzing a customer base

Additional Learning

To learn more about the importance of a customer base to an organization's bottom line, review the corresponding lesson titled Customer Base: Definition & Overview. This lesson covers the following objectives:

  • Define what a customer base is
  • Describe what must happen to a customer base for a business to stay relevant
  • Appreciate the questions businesses must ask to first start to maintain and grow a customer base