Impact of Changes in Customer Behavior on Retail Trends


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How is Target handling the consumer behavior of market polarization?

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1. How can retailers help time-compressed consumers?

2. Giving consumers access to a mobile application with ratings, reviews and product locations is giving them more _____.

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About This Quiz & Worksheet

Retailers must adapt to changing environments in order to be successful. This worksheet/quiz will assess your knowledge of trends such as the way Target handles the consumer behavior of market polarization and an example of how retailers can help time-compressed consumers.

Quiz & Worksheet Goals

You'll be quizzed on these consumer behavior trends:

  • Something offered to consumers that gives them access to a mobile application that has ratings, reviews and product locations
  • Consumers' shifting preferences to a new way of buying products
  • The way CVS has adapted to be inclusive toward consumers who are concerned with personal wellness

Skills Practiced

  • Information recall - access the knowledge you've gained regarding something offered to consumers that gives them access to mobile apps with ratings, reviews and product locations
  • Reading comprehension - make sure you understand the most important information about how retailers can help consumers who are time-compressed
  • Knowledge application - use your knowledge to answer questions about the shifting of preferences to another way of buying products and the way Target has handled consumer behavior associated with market polarization

Additional Learning

Keep learning about modern trends in retail in the accompanying lesson titled Impact of Changes in Consumer Behavior on Retail Trends. Here are the main concepts you'll be exploring:

  • Importance of staying current with consumer behavior
  • Market polarization of consumers' opposing viewpoints
  • Retailers who allow consumers to be in control of their shopping experiences