Customer-Centric Sales: Definition & Strategy


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question 1 of 3

_____ means that a company has focused its sales strategy around customer wants, needs, and interests.

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1. Which of the following is the BEST example of knowing your customer in a customer-centric approach to sales?

2. Which of the following is the BEST example of encouraging customer interaction?

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About This Quiz & Worksheet

Approaches to sales vary in every industry, and this quiz will gauge how much you understand about the customer-centric sales approach. Most of the questions on this quiz use the fill-in-the-blank framework, and the questions focus on definitions and the ability to identify examples of key concepts.

Quiz & Worksheet Goals

Use these evaluation tools to test your knowledge of:

  • The sales strategy focused on customer interests, wants, and needs
  • Examples of 'knowing your customer'
  • Recommendations for encouraging 'customer interaction'
  • Determining customer needs based on asking a wide range of questions
  • Examples of using 'customer focused' questions

Skills Practiced

This quiz and worksheet can help you enhance the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as knowing your customer and customer interaction
  • Information recall - access the knowledge you've gained regarding a sales strategy involving asking customers a wide range of questions
  • Knowledge application - use your knowledge to answer questions about which sales strategy focuses on the needs and wants of the customer

Additional Learning

Discover more information about this topic with the connected lesson, Customer-Centric Sales: Definition & Strategy. Go to the lesson to brush up on answers to the quiz questions, then read about the following:

  • The importance of target-market identification
  • Activities involved in customer-centric sales
  • Practical examples of different sales strategies