What Is Customer Focus in Marketing? - Definition, Strategies & Examples


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What is customer focused marketing?

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1. What are ways that marketers build trust with the customer?

2. Which customers make up the highest percentage of sales in most companies?

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About This Quiz & Worksheet

Customer focused marketing is about giving the customers what they want, and this quiz/worksheet combo will help you test your understanding of the concept. You'll be assessed on your knowledge of ways to build trust with a customer and the different types of customers.

Quiz & Worksheet Goals

In these assessments you'll be tested on your understanding of:

  • Marketing strategy
  • Types of customers
  • Social media

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson
  • Distinguishing differences - compare and contrast topics from the lesson, such as the different types of customers
  • Information recall - access the knowledge you've gained regarding customer focused marketing
  • Knowledge application - use your knowledge to answer questions about customer loyalty

Additional Learning

For more information on the importance of customer focus in marketing, review the accompanying lesson called What is Customer Focus in Marketing? - Definition, Strategies & Examples. This lesson covers the following objectives:

  • Know how customer focused marketing works
  • Learn how to earn customer trust
  • Understand the different types of customer