What is Customer Loyalty? - Definition & Retention - Quiz & Worksheet


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question 1 of 3

_____ refers to the processes of building strong customer loyalty using a variety of methods.

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1. Which of the following is the BEST example of customer loyalty.

2. A restaurant offers a lunch card where every 10th lunch is free. This is an example of a _____.

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About This Quiz & Worksheet

The questions on this quiz and worksheet will help you see if you are familiar with the most important information from the lesson on customer loyalty. All of the questions are in multiple-choice format.

Quiz & Worksheet Goals

Information assessed includes:

  • Identifying an incentive program from a given definition or example
  • Examples of customer loyalty
  • Retention techniques that are effective due to demand for products and services

Skills Practiced

  • Information recall - access the knowledge you've gained regarding the term that describes the various processes used to build customer loyalty
  • Knowledge application - use your knowledge to answer a question identifying an example of a contract agreement
  • Reading comprehension - ensure that you draw the most important information from the lesson on customer loyalty

Additional Learning

Learn about what has to be done to create customer loyalty by completing the lesson titled What is Customer Loyalty? - Definition & Retention. Covered objectives include:

  • Review retention techniques
  • Understand quality of service
  • Know the benefits of mixing programs