Case Study: Costco Wholesale's Customer Satisfaction


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question 1 of 3

Even though brand selection is sometimes limited at Costco, customers are not dissatisfied primarily because they:

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1. What are Costco's two inherent customer satisfaction challenges?

2. Which statement about Costco's store layout strategy (compared to their counterparts) is CORRECT?

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About This Quiz & Worksheet

Easily test your knowledge of customer satisfaction at Costco with this multiple-choice quiz and worksheet. Some of the customer services challenges that are inherent at Costco is one of several topics covered in the quiz.

Quiz & Worksheet Goals

You'll be tested on the following:

  • Why Costco customers are not dissatisfied with a limited brand selection
  • Costco's customer satisfaction challenges
  • A true statement about Costco's store layout strategy
  • An aspect of Costco that varies with each visit
  • How to characterize Costco's pricing strategy

Skills Practiced

  • Interpreting information - verify that you can read information about Costco's store layout strategy and interpret it correctly
  • Information recall - access the knowledge you've gained about characterizing Costco's pricing strategy
  • Making connections - use what you've learned to make connections between the satisfaction of Costco's customers and their limited brand selection

Additional Learning

Continue your studies on this topic with the lesson titled Case Study: Costco Wholesale's Customer Satisfaction. Below is a brief look at some of the topics covered:

  • What Costco's pricing window is called
  • A reason Costco is a leader in customer satisfaction
  • Areas that Costco outperforms its competitors