Customer Satisfaction Surveys: Uses & Implementation

Instructions:

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A technique to determine items that are most important to address first best describes what term?

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1. Common questions to include in customer satisfaction surveys include which of the following?

2. Which is NOT a benefit that satisfaction surveys provide?

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About This Quiz & Worksheet

Surveys are a relatively simple, low-cost way for companies to collect information from customers about their transactions, experiences with staff and their level of satisfaction with the business. This quiz and worksheet assess your knowledge of survey techniques and the benefits customer surveys offer businesses.

Quiz & Worksheet Goals

Topics covered in this assessment include the following:

  • Customer survey tools
  • Types of information targeted through surveys
  • The value of customer satisfaction
  • Interpreting survey results
  • Benefits of customer feedback

Skills Practiced

  • Information recall - access your knowledge on customer satisfaction surveys
  • Interpreting information - make sure you can read about customer surveys and understand the main points about their value
  • Knowledge application - use your knowledge to answer questions about different techniques used to survey customers

Additional Learning

To learn more, read the lesson, Customer Satisfaction Surveys: Uses & Implementation. The following objectives are part of the lesson:

  • Describe the role technology can play in customer surveys
  • Explain the way to structure a basic customer satisfaction survey
  • Understand how customer satisfaction surveys can help a business grow
  • Describe the ways businesses can respond to customer feedback
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