Customer Segmentation & Targeting in Digital Marketing Video


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question 1 of 3

Which type of customer segmentation includes age, gender, and ethnicity?

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1. This type of segmentation is based on a person's shopping patterns, social media likes, and product benefit or value.

2. What is the first step to consider when preparing for segmentation planning success?

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About This Quiz & Worksheet

This set of questions will enable you to test your understanding of different marketing and classification techniques used for digital media. You will be asked about specific segments and what they measure.

Quiz & Worksheet Goals

In this assessment you'll measure your knowledge of topics like:

  • What customer segmentation includes age, gender or ethnicity
  • Segmentation that is based on a person's shopping habits or social media activity
  • Your first consideration when setting up a segmentation plan

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as what you call the process of using cookies to track customers on other websites
  • Information recall - access the knowledge you've gained regarding what type of strategy pushes your marketing across multiple platforms
  • Knowledge application - use your knowledge to answer questions about different types of segmentation plans

Additional Learning

To get a more in depth understanding of this business process, read the lesson titled Consumer Segmentation & Targeting in Digital Marketing. Concepts covered will include:

  • What lifestyle information is used for
  • How television has incorporated a multi-device engagement model
  • The difference between passive reporting and self-reporting